Showing results for “do customers buy on price?”
Your immediate response might well be “yes, of course they do!”
Since 2008, The UK has found itself in the deepest recession of recent years. As such, you’d be forgiven for thinking that your potential new customers are buying purely on price alone. But even though money might be incredibly tight, more often than not, they don’t.
This doesn’t mean that they don’t factor in price – of course they do. Everyone does, but it’s value on which people will base their decisions.